When you look at these advertisements, what’s the first thing you notice?
If you said that you notice the titles or a headline, then you win the grand prize. We must begin to look at resumes as personal advertisements. With these ads, we can almost instantly see what they’re about. Does your resume do that for you?
What does your resume say to a hiring manager?
Obviously, your name, address, phone number, and email should always be at the top. Most recruiters’ eyes are trained to skip right past the address section. The very next thing on your resume should be the title or headline. This is the first thing that tells who you are or what you do.
Some good examples are:
- Driven and Professional Business Development Leader
- Award-Winning Outside Sales Representative
- Published Microbiologist
- Honors Graduate in Economics and Finance.
The 6-second test
Every piece of your resume should be built with the idea of adding one more piece to the puzzle that entices a hiring manager to keep reading. It’s called the 6-second test. The person deciding the fate of your employment is only spending about 6 seconds scanning the resume you send. It should sprout legs, stand up on the hiring manager’s desk, and shout “Hey pick me, I’m the best!” It cannot do that if it doesn’t have a title.